At the beginning of each new year, I take pleasure in pausing for just a moment to reflect on the year past and think about the possibilities that lie ahead. I am energized by the relevance of public relations to the marketing mix and at the corporate level, and by the increased sophistication of our discipline.
Looking back on 2011, a few key Ketchum moments stand out. As communications becomes a global undertaking, Ketchum expanded its client service footprint in Greater China and into India. We also were honored to win an unprecedented number of awards for our client work, including Campaign of the Year for the third year in a row. And we evolved our brand promise to capture our commitment to clients with two simple words - break through.
To give you a better sense of our new brand promise, our client work and our life at Ketchum, we created this multimedia year in review. I invite you to watch the videos, view the photos and spend time with the infographics.
On behalf of Ketchum’s Executive Committee, thank you for your partnership and for putting your trust in Ketchum. From developing ideas that stand out, to answering the need for sophisticated measurement techniques, to navigating and applying the ever-changing world of digital and social media to our work, you have our commitment that we will continue to innovate in order to help you break through in 2012.
With deepest appreciation and all the best for the new year,
Ray Kotcher
Senior Partner, CEO |
